Avonmore launches Oat Drink Barista in China

06 November 2023
Consumer News

Celebrates the launch as a key sponsor for the Shanghai Latte Art Championship.

Avonmore, Ireland’s number one milk brand, has entered the plant-based drinks sector in China with the launch of Avonmore Oat Drink Barista made from quality Irish oats.

The organic oats used in Avonmore Oat Drink Barista are traceable to 11 organic oat farms operated by Tirlán’s quality oats growers. Avonmore Oat Drink Barista is specially formulated to be foamy and creamy - making it suitable for the perfect Oat Latte.

Avonmore Oat Drink Barista was initially launched into 20 boutique coffee shops in the first month and is available in Tmall Flagship Store (Tmall is the business-to-consumer (B2C) platform of Alibaba).

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To celebrate the launch in China, Avonmore Oat Drink Barista is a key sponsor for Shanghai Latte Art Championship as part of the Shanghai Coffee Festival.

Speaking about the launch of Avonmore Oat Drink Barista, Jim O’Neill, Chief Operating and Consumer Officer at Tirlán said: 

“We are dedicated to driving both dairy and plant-based innovation We are really excited to bring Avonmore Oat Drink to the market in China. We already have a presence in Asia with Avonmore Professional so we are now offering loyal consumers even more choice through the addition of a plant-based offering to our portfolio.”

Avonmore has been providing nutritious products to families in Ireland for over 50 years. The launch of Avonmore Oat Drink Barista will further boost Avonmore’s international presence as the market leader in the key breakfast, tea and coffee accompaniments market.