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Speaking about the announcement, the Head of Marketing in Glanbia Ireland’s consumer category, Eoin Doyle commented:
“We are delighted to be ranked as the number 2 brand in the Kantar and ShelfLife top 100 brands. This ranking is testament to all of the hard work put in by everyone right across the supply chain, from our farmers who produce the highest quality milk, right through to our marketers who are constantly innovating new ranges of our fortified milks, to suit all of our consumer needs.
“Since the first gallon of milk was processed on 1 May 1968, Avonmore’s founding principles of innovation, freshness and quality without compromise have stimulated this leading position as the number 1 milk brand and number 2 overall in Ireland’s top 100 brands.”
This year’s report was highly contested with strong Irish brands such as Tayto, Dettol and Cadbury all moving towards the top.
Kantar Ireland managing director David Berry commented: “Irish brands have gone from strength to strength, and our data shows that Irish-made products and brands are generally growing faster than their imported counterparts.”
The top five brands from this year’s report are as follows:
- Brennan’s bread
- Avonmore
- Denny
- Cadbury
- Tayto
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