Glanbia Ireland Launches New Identity In Japan
Ireland’s leading co-op, Tirlán, today launched its new brand identity on the Japanese market, as it took part in a special Bord Bia trade mission to the country.
The trade mission was led by Minister for Agriculture, Food and the Marine Charlie McConalogue.
Combining the Irish words ‘Tír’ for land and ‘Lán’ for full, Tirlán stands for ‘Land of Abundance’ and represents the deep connection and relationship between the Co-op, its people and the land they nurture together to farm and sustain.
Glanbia Ireland this week revealed it will in future be known as Tirlán. The rebrand comes after the co-op purchased the remaining 40% of Glanbia Ireland which it did not previously own from Glanbia Plc in April 2022. The new identity has been crafted to reflect the unique characteristics that define this dynamic business, as it grows to meet the needs of today.
Speaking from Tokyo, Tirlán Director of Ingredients Aoife Murphy said:
“Tirlán is an ambitious, innovative, and modern co-op that combines the best of our heritage, our people, and our expertise. Our organisation has evolved for the times over our 100 year history. Entering this new phase of our co-op’s existence, Tirlán will continue to play a hugely important role in the wider economy, the Irish food and beverage sector, and in communities across the country.
“Tirlán processes over three billion litres of milk annually and also has an outstanding grains portfolio providing plant-based solutions in line with evolving consumer trends.
We export innovative products and tailored ingredient solutions to be enjoyed worldwide and we market over 400,000 tonnes of dairy ingredients internationally each year to over 80 countries. We collaborate with our partners to provide innovative solutions to a broad range of B2B customers. Japan is a strategic market for Ireland and Tirlán. We have significant supply relationships with our valued partners and customers in the market servicing them with high quality cheese and protein ingredients into a range of nutritional, industrial, retail brands and foodservice applications.
“This trade mission is exactly the forum we need to grow our international business further in this important market.”
Sustainability is of tremendous importance to Tirlán. As part of its comprehensive sustainability strategy ‘Living Proof’, the organisation has signed up to the Science-Based Targets initiative (SBTi). It has set out a strong roadmap with ambitions to be Net Zero for carbon emissions by 2050, with 30% absolute reductions by 2030, and similar reductions in carbon intensity from milk production.
Also speaking in Tokyo, Minister McConalogue said:
“I am pleased to see that Tirlán, setting out on its next phase of evolution, with a new name and brand identity, is here with the Bord Bia delegation in Japan.
“Tirlán, while a new name, has a rich tradition associated with quality and innovation. It is now equipped to face a new chapter and with its great range of dairy products and ingredients from grass-fed dairy herds, this is the ideal showcase of the best of what Irish agriculture and family farms have to offer. I am confident that this week we will form many new relationships with our Japanese business partners.
“Our shared Food Vision 2030 strategy sets a strong ambition for the Irish dairy sector to achieve sustainability in all its dimensions, economic, environmental and social. I am confident that, as a committed member of Origin Green, Tirlán will contribute to achieving that ambition.”