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Tirlán announces sponsorship of Irish under-18 girls hockey team

15 April 2025
General News

Tirlán, Ireland’s largest milk and grain processor, is proud to announce its support for the Irish Under-18 Girls Hockey Team for the 2025 season through Ireland’s number one consumer dairy brand, Avonmore. 

As part of this exciting partnership, the Avonmore logo will feature prominently on the collar of the team’s playing kit as the squad competes in international tournaments throughout the year. 

This impactful sponsorship reflects Tirlán’s continued commitment to supporting underage sport in Ireland and empowering the next generation of female athletes. The first major tournament of the season will take place in Hanover, Germany from April 17–21, with the team set to compete at the European Championships in Glasgow from July 13–19.

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In attendance as Tirlán announces sponsorship of Irish Under-18 Girls hockey team is U18 Hockey International Mollie Lennon, left, alongside, from left, Hockey Ireland High Performance Director Lisa Jacob, Tirlán Chairperson John Murphy, U18 Hockey International Eva Doyle, and Tirlán Head of Consumer Marketing Linda Sheehan at Tirlán, Abbey Quarter, Kilkenny. Avonmore, Ireland's number one dairy brand, will feature proudly on the collar of the jerseys this season. 

Linda Sheehan, Head of Consumer Marketing at Tirlán, says the partnership is an excellent match for Ireland’s number one dairy brand Avonmore: “We are incredibly proud to support the Irish Under-18 Girls Hockey Team through our Avonmore brand. This sponsorship is about more than just a logo on a jersey — it’s about empowering young women in sport and backing the talent, passion, and dedication that exists in every squad member. We wish the team the very best of luck for the exciting season ahead.”

Lisa Jacob, High-Performance Director from Hockey Ireland welcomed the announcement: “Having the support of a leading Irish brand like Avonmore means so much to this team and to the wider hockey community. These pathway teams are where future senior internationals are shaped, and backing from sponsors like Tirlán is vital in giving them the best chance to succeed at the highest level. We are hugely grateful for their commitment.”

Eva Doyle, A member of Old Alexandra Hockey Club and this year’s squad also commented on the partnership: “It’s such a boost for us to have a brand like Avonmore supporting the team. It gives us confidence going into the season, knowing that people believe in what we’re doing. We’ve got a great squad this year, and we’re really positive about what we can achieve together.”

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U18 Hockey Internationals Mollie Lennon, left, and Eva Doyle in attendance as Tirlán announces sponsorship of Irish Under-18 Girls hockey team at Tirlán, Abbey Quarter, Kilkenny. Avonmore, Ireland's number one dairy brand, will feature proudly on the collar of the jerseys this season. 

Supporting the Irish Under-18 Girls Hockey Team is a natural fit for Avonmore, a brand rooted in quality, care, and Irish pride. Avonmore has a large range of products including protein drinks, cheese, milk, soup, water etc.  The partnership reflects Tirlán’s dedication to supporting initiatives that promote youth development, local communities and healthy lifestyles.