Garden our second nature

Tirlán CountryLife nominated for prestigious Retail Excellence Ireland Awards

20 October 2023
Agribusiness News

The branch in Bunclody, Co Wexford, which recently launched the refurbished premises, has made the Top 30 Store of the Year Finalists in the AIB Merchant Services Retail Excellence Ireland Awards.

Senan Foley, Head of Retail, Tirlán said: “This is great acknowledgement for the huge level of commitment and dedication the team have put into their stores. Congratulations to the team behind all of the FarmLife and CountryLife branches and well done to the Bunclody branch.Entrants to the awards undergo a rigorous process, including a mystery shopper and a store visit from judges.”

Separately, but also in the Retail Excellence Ireland Awards 2023, Darren Kelly from Tirlán CountryLife, Athboy is one of the Top 5 Manager of the Year Finalists.

“Our branches are part of our community and we’re delighted to also see Darren recognised for his hard work and commitment to his team and customers,” said Senan Foley.

The winners will be announced at a ceremony in Galway in November.



An €11 million plus investment programme is underway to develop and upgrade the entire Tirlán 52-strong local branch network of FarmLife and CountryLife stores.

Phase one of the investment programme saw stores in Ashford, Monasterevin, Castlelyons, Athboy and Bennettsbridge undergo significant renovations. Followed by phase two branches in Dungarvan, Kilmeaden and Tullamore.

As a 100% farmer-owned Co-op, the landmark investment package is part of a range of measures to future-proof its agri, retail and garden centre services in rural communities across 11 counties.

The €11 million plus plan also included a significant upgrading of branch IT infrastructure with new technologies that will make the overall customer experience more enjoyable and efficient.

Further investment is being rolled out in areas such as people development and training, along with development of Farm Hardware Centres of Excellence.