Tirlán CountryLife urges people to dig deep to support ‘Grow Yellow’ campaign for Aware
Pictured at the launch of the Grow Yellow campaign in Tirlán CountryLife’s Monasterevin Branch were (LtoR) Tirlán Chief Marketing and Customer Experience Officer Ann Meaney; Tirlán Chair John Murphy; Tirlán Horticulturalist Eimear Delahunty and Aware Clinical Director Dr Susan Brannick. Photo: Finbarr O’Rourke
Tirlán CountryLife is proud to announce its collaboration with Aware, a leading mental health charity, in a campaign designed to promote mental health awareness through gardening and to raise vital funds.
The network of 15 award-winning Tirlán CountryLife lifestyle and garden retail stores has launched the ‘Grow Yellow – Brighter days ahead’ campaign, with €2 from every plant sold donated to support Aware’s vital work.
The vibrant yellow-blooming Osteospermum or African Daisy plants are available now in all 15 Tirlán CountryLife branches at a price of €7.50, with the aim of raising over €10,000 for Aware. The flower is known for its cheerful yellow blooms with purple centres. The plants are available in distinctive yellow pots.
As a dairy and grain co-operative, Chairperson John Murphy said Tirlán was proud to support a cause that impacts so many people and so many communities throughout the country.
“Mental health is one of the most important issues facing Ireland today, whether you are living in a rural area, a town or city, and maintaining it must be a national priority. We’re proud that our branches and our team of experienced horticulturalists can play our part in supporting the work of our charity partner Aware.”
Ann Meaney, Chief Marketing and Customer Experience Officer at Tirlán, highlighted the important role of Tirlán’s CountryLife branches and the expertise available to support gardeners of all levels.
“Our CountryLife branches are serviced by experienced horticulturalists who are passionate about what they do. We invest in our branches to ensure our customers enjoy an excellent experience every time they visit. Gardening is not only a joy—it’s a powerful way to support mental wellbeing.”
In addition to raising vital funds, the campaign aims to highlight the important role Aware plays in Ireland today, as the national organisation supporting people impacted by depression, bipolar disorder, anxiety and related mood conditions. In 2024, Aware directly supported up to 40,000 people via its support and education services.
Dr Susan Brannick, Aware’s Clinical Director, spoke about the therapeutic benefits of gardening on overall mental wellbeing.
“Gardening can be a wonderful opportunity to practice mindfulness. It allows individuals to connect with nature, reduce stress, and nurture their overall mental health. We are excited to partner with Tirlán CountryLife in this meaningful campaign to highlight the importance of protecting your mental health, enjoying the outdoors and raising funds for our vital services.”
Together, Tirlán and Aware are sowing the seeds for brighter days ahead—one plant at a time. Call in to one of our 15 Tirlán CountryLife branches today to purchase a plant and support Aware. This is a seasonal campaign and will run for a short period only—don’t miss your chance to make a difference!
You can listen to a mindfulness podcast from Dr Susan Brannick here https://blog.countrylife.ie/gardening/aware-mindfulness-meditation/
Find out more about the mental health charity Aware here