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Tirlán shortlisted for the Age Friendly Business Innovation Award

20 August 2025

Pictured above at the Tirlán CountryLife Monasterevin Branch at the Age Friendly Ireland judging are L-R Anne Haugh (Judge), Olivia Treacy (Supplier and Customer Experience Manager Tirlán), Eimear Lynam (Age Friendly Champion Tirlán Monasterevin), Ned Gleeson (Judge), Dr. Emer Coveney (National Programme Manager, Age Friendly Ireland).

Tirlán is proud to announce that we have been shortlisted for the Age Friendly Business Innovation Award by Age Friendly Ireland.

Each shortlisted organisation will receive a certificate of recognition at the Age Friendly Business Awards ceremony on 23rd October. 

The Age Friendly Certification programme highlights Tirlán's dedication to valuing our older customers. With 40 Age Friendly champions and 26 Age Friendly Trainee Champions across the branch network, Tirlán is making significant strides in creating an inclusive environment. 

Olivia Treacy Tirlán Supplier and Customer Experience Manager said, “This recognition reflects our ongoing commitment to creating a welcoming, inclusive environment for people of all ages.”

In-store Age Friendly initiatives include the provision of reading glasses, armchairs, designated car parking, new trolleys, and ramp walkways. These efforts have heightened awareness of the needs of older individuals within our communities.

“Our Age Friendly programme has been a tremendous success,” said Tommie Campbell, Tirlán CountryLife Branch Manager in Fethard, Co. Wexford. “The seating has been particularly popular, with many older people taking a well-earned break. They may not even be waiting to be served but seem to enjoy the time out, having banter and chat with staff or customers for those few moments.”

This certification is part of Tirlán’s ongoing commitment to customer-centric initiatives, focusing on the inclusion and needs of older customers to ensure a positive shopping experience.